As part of the ARIES4 project, a recent meeting brought together researchers from the Service Research Center (CTF) and the Business School at Karlstad University with local food producers to discuss how sustainability efforts can be communicated in ways that create added value.
The goal was to show how companies can strengthen customer relationships and differentiate themselves by making their sustainability work visible, meaningful, and relevant.
– Our main message was the importance of communicating sustainability in a way that feels authentic and engaging to customers, said Fredrik Östlin. By using storytelling, companies can turn sustainability demands into customer value. It’s about making sustainability tangible and showing how their efforts contribute to social, environmental, and business benefits.
Also participating from Karlstad University were Peter Samuelsson and Jakob Trischler, Senior Lecturer and Associate Professor of Business Administration, along with Mikael Johnson, Senior Lecturer in Business Administration.
The workshop is part of ARIES4’s efforts to increase knowledge about sustainable development and to provide small and medium-sized enterprises with practical tools for integrating sustainability into strategies, processes, and decision-making.
Caption: Fredrik Östlin, Innovation Advisor; Peter Samuelsson and Jakob Trischler, Senior Lecturer and Associate Professor in Business Administration, respectively; and Mikael Johnson, Senior Lecturer in Business Administration.